All Case Studies > grubhub’s 20th Anniversary Food Feastival

Grubhub's 20th Anniversary Food Feastival

Photography By: Francis Son | Jump to Testimonial

  • Grubhub didn't want another corporate anniversary party—they wanted to give back to the restaurants that built their business. Their dream: turn Daley Plaza into Chicago's biggest block party, where residents could taste the city's best bites. But bringing 20 restaurants to an outdoor public space meant navigating a maze of permits, equipment needs, and logistics.

    Grubhub’s agency of record, Bully Pulpit International (BPI), knew they needed someone who spoke fluent "restaurant." Someone who could translate between Grubhub's digital world and the very real needs of chefs serving restaurant favorites offsite. That partner was Lindsay.

  • Lindsay orchestrated a seamless outdoor food festival featuring 20 restaurants serving 2,000+ attendees. In one afternoon, 12,000 bites disappeared into happy mouths as the city's most prominent public space transformed into its most delicious.

    But here's what guests didn't see: the tent vendor vanishing two weeks before showtime, the weather threatening to shut everything down, or the complex orchestration of health permits, sanitation stations, and kitchen equipment. LRG made the impossible look easy.

    • Managed complete event production from conception to execution

    • Served as liaison between Grubhub and 20+ participating restaurants

    • Navigated city regulations (DCASE, CDOT permits, health inspections)

    • Coordinated all equipment needs from kitchen setups to tent structures

    • Handled crisis management when original tent vendor went out of business

    • Directed team of LRG staff for day-of operations

  • This wasn't just a festival—it was a love letter to Chicago's restaurant scene, written in deep-dish pizza and Chicago-style hot dogs. Lindsay's ability to navigate both City Hall and chef personalities created an event that strengthened Grubhub's roots in their hometown. The event's success even led to Grubhub hiring Lindsay's graphic designer for future projects, proving that great partnerships create ripple effects.

  • “Partnering with Lindsay for our client’s activation was truly the key to success. Throughout the production process, Lindsay guided us through the logistics of bringing 20 independent restaurants to a public outdoor space and serving free bites to 5000+ event attendees.

    Lindsay really knows her stuff – her input on city permitting, vendor communications, and creative development, and her expert recommendations on everything from floorplan design to identifying backup vendors was invaluable. In spite of two last-minute snags with a vendor cancellation and bad weather, Lindsay found solutions that ensured a perfect event day. Lindsay is the full package – organized, communicative, proactive, well-connected, and the very best addition to the team. We were lucky to work with her!”

    Managing Director & Associate, Brand Marketing at Bully Pulpit International

  • “We worked with LRG to produce a large-scale, public food festival in 2024 to celebrate Grubhub's 20th Anniversary, and the result was a smashing success.

    The event itself was some of the best work we've executed, and the months we got to work with Lindsay leading up to it were an absolute dream. She is a consummate professional, helped us navigate unforeseen challenges, and integrated seamlessly with our in-house and agency teams. I can't recommend her highly enough and look forward to future projects with LRG."

    Lisa Belot, Director of Corporate Affairs, Grubhub

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